About
Rana is a marketing and branding leader who launches brands and products in the retail, technology, and lifestyle industries. She creates integrated marketing campaigns for a unified customer experience across brand and product campaigns, including CRM, loyalty, referral, online and offline. She is both creative and analytical, bringing a balanced approach to all marketing initiatives.
Department Leader - Successfully built and managed large teams responsible for the marketing strategy to creative execution. Provides big-picture understanding, motivation, and mentorship.
Strategy & Measurement - Augments corporate strategy with a strategic marketing plan. Identifies customer needs and profitable customer segments to define a unique product and market position. Rigorous measurement planning and tracking to validate customer acquisition and CLV growth.
Style of Influence - Passionate and expressive with contagious enthusiasm, able to maintain high efficiency and morale of creative and marketing teams. Builds strong relationships with cross-department leaders. Effectively recruits and manages teams, all with a dose of levity.
ranaara@gmail.com
