Campaign Style Guide

The holiday shopping season is a critical sales period for consumer brands and it is difficult to cut through the noise of the seasonal discounts. For a brand to rise above it all and make an impact the brand must emotionally connect with the customer and repeat the same message across touch points. The holiday campaign style guide ensured Roku did this across OOH, linear, digital, retail, and Roku platform ads.

The campaign style guide set the tone, aesthetic treatment, copy guidelines for all touch points, including how to run a social engagement campaign.