#HolidaysByUS
Every marketer knows the holiday season is the biggest sales period of the year. With the Google Store being relatively new and unknown, the stakes were high (compared to Apple, Amazon) to make a huge impact with the 2016 holiday campaign.
Rana led an integrated holiday campaign that included a website execution, social media campaign, influencer gift guide product reviews, and a physical execution at the NYC pop-up store. The social campaign encouraged people to share their unique holiday traditions to receive a surprise. The surprise that followed was either their tradition mocked up in unique artwork or a chance to win Google hardware at our holiday event. The holiday event was emceed by Marques Brownlee and it was live streamed on Periscope.
Results: 57M impressions, 63K Periscope views, 1,309 UGC submissions, $22 CPA
