Love It All

Rana joined Roku to start the Customer Marketing department, to drive both acquisition and engagement of customers. The first campaign to do this was the holiday brand campaign in 2018.

Love It All was the campaign theme that Rana ideated and briefed the agency Big Spaceship. The theme embraced the love that people have for TV, the people they watch it with, and the ease that comes with Roku. The goal was to drive the passion that Roku users have for the brand and inspire customers to gift a Roku for the holidays. And it did just that, with Roku inventory selling out across all channels, the campaign was a huge success.

Results: There were five commercials, versioned 30+ ways for different products, promos and holiday periods. Commercials had 20M views on the Roku platform, linear TV, and on digital, with a 98.6% completion rate.