Style Guides
What's branding worth if you can't ensure it gets replicated properly across all media and channels?
Rana has led multiple Google Store brand guideline projects including the 2017 rebrand and redesign, a campaign style guide and a merchandising playbook. With each style guide, Rana defines the marketing and creative strategies that need to be codified. Rana led the collaboration between marketing, visual design and UX, to document icons, imagery and interaction as a design system reference. This documentation has been used for on-boarding both internal and external teams and agencies, as well as a source of truth for consistent design standards.
