Times Square

Rana extended the Love It All holiday campaign to the most vibrant commercial corridor on earth, Times Square. The goal was to drive awareness of Roku products to the residents and visitors of New York City.

The execution consisted of multiple billboards across the square, with the pinnacle being the AT&T tower. This tower showcased the quintessential Roku remote being used by many different people.

The execution was live Black Friday week and had 13M impressions.